Facebook Ads Fundamental Marketing Mastery
Getting to Know the Course
Bonus: Advertising Readiness Checklist for Your Business.
In this module you will get to know more about the course structure and learn the basic principles of learning in this course. You will also get to know Facebook and important terms for further learning. We will dispel the main myths related to advertising to make it easier for you to move forward.
✅ Self-Assessment and Learning Plan
✅ 15 Myths About Social Networks That Are Costing You Money
Facebook and Instagram. How It Really Works
Bonus: Account Preparation Checklist For Advertising.
The goal of this module is to provide an understanding of Facebook/Instagram advertising. It aims to instruct on how to prepare an account for advertising and to explain the main principles of advertising.
✅ Basics of Social Media Advertising
✅ Why Facebook and Instagram Advertising is Effective
✅ How Facebook and Instagram Advertising Works
✅ The Importance of Managing Social Networks
✅ Preparing a Business Account for Advertising (+Checklist)
✅ Planning Advertising Activities
Analysis as an Approach. How to Know Your Competitors and Understand Your Audience
Bonus: Examples of Competitor Analysis Spreadsheets, an Audience Analysis Example, a Customer Journey Map Example, Analysis Tools, and How They Work.
The module's task is to demonstrate the importance of analysis in creating advertising campaigns. It aims to shape an understanding of the analysis approach to competitors, audience, and product. It provides essential tools and materials (spreadsheets) to help integrate analysis into your business.
✅ The Role of Analysis in Forming a Successful Advertising Strategy
✅ Competitive Analysis (Examples, spreadsheets, approaches, tools)
✅ Audience Analysis (Examples, spreadsheets (Customer Journey Map), approaches, tools)
✅ Audience Segmentation by Interests and Behavior
✅ Creation of Customer Avatars
✅ Understanding the Needs and Pain Points of the Target Audience
✅ Analysis of the Company's Product (Your Product) (Examples, spreadsheets, approaches, tools)
✅ Interpretation of Analysis Results. Why This Is Important. What Gives You the Confidence to Launch Your Own Advertising Campaigns.
Creating a Persuasive Advertisement
Bonus: A Database with Creative and Text Analysis + Individual Analysis of Your Offers by an Expert.
The module aims to teach how to create persuasive advertisements and content. It discusses the structure of an advertisement and shows examples of good ads. It demonstrates how to test ads and packages the ad creation process in an understandable way.
✅ The Structure of Facebook/Instagram Advertisements
✅ Creating Persuasive Text
✅ Common Mistakes in Advertising
✅ Lack of Call-to-Action or Incorrect CTA
✅ Creating Persuasive Creatives
✅ Principles of Effective Design for Social Networks
✅ The Secret Formula for Testing Facebook/Instagram Advertising
✅ Which Elements to Change and Test in Advertising Campaigns to Improve Results.
✅ How to write TORs for an advertising creative artist
Overview of the Facebook/ Instagram Advertising Cabinet
Bonus: Tips for Efficient Use of the Advertising Cabinet.
In this section, we will go through with you the basic sections of Facebook needed to set up ads and manage ads. After that you will be able to easily navigate in the advertising cabinet and know all the subtleties of fast and productive work.
✅ Introduction to Facebook and Instagram Advertising Cabinets
✅ How to Register an Advertising Cabinet and Build Its Structure
✅ Overview of the interface of the advertising cabinet
✅ Key Mistakes When Working with an Advertising Cabinet
✅ Instructions on how to Avoid Ad Blocking and the Advertising Cabinet
✅ Capabilities and Features of the Advertising Cabinet
✅ Preparing the Advertising Cabinet for Advertising
✅ The Secret Structure of an Advertising Campaign Within the Advertising Cabinet
Analysis and Monitoring of Results
Bonus: A Table with Key Metrics for Different Businesses + Detailed Analysis of Real Advertising Campaign Reports, With an Explanation of How to Read and Interpret Each Metric.
This module will help you navigate Facebook's Ads Cabinet metrics. We will tell you which metrics you should focus on and how to make further decisions based on the basic indicators. You will also learn how to compare company goals and advertising activities.
✅ Main Metrics of Facebook/Instagram Advertising Campaigns
✅ Reading and Interpreting Metrics
✅ How to Determine the Success of an Advertising Campaign
✅ Linking Metrics to Business Goals
✅ Standard Indicators and Formulas
✅ Common Mistakes in Analyzing Results
✅ How to Calculate a Budget for an Advertising Campaign
Launching Your First Advertising Campaign
Bonus: Checklist for Working with Leads from Social Networks
In this module, you and I will go from checking your materials prepared for an advertising campaign to its launch and final customization. You will learn how to set the right goals for an advertising campaign and predictively calculate results.
✅ Checking the Availability of Necessary Materials for Launch
✅ Defining Campaign Goals and Key Metrics
✅ Step-by-Step Plan for Setting Up an Advertising Campaign
✅ Selecting the Goal of the Advertising Campaign
✅ Setting Targeting Parameters
✅ Checking and Launching the Campaign
✅ Choosing Ad Format and Placement
✅ Tracking Results and Making Adjustments
This module will help you understand marketing funnels. First we'll understand what marketing funnels are called, then we'll explore their types and real-world examples, and eventually you'll be able to visualize what funnels might look like in your business.
✅ Understanding Marketing Funnels and Their Role in Advertising
✅ Common Marketing Funnels in Social Networks
✅ Retargeting and Lookalike Audiences
✅ Facebook Pixel and Conversion Tracking
✅ Practical Implementation of Marketing Funnels
How to Become the Number One Advertiser
In this module, we'll tell you what the really big advertisers do, what techniques they use, how they test marketing hypotheses, how they create the most beautiful ad campaigns, and most importantly, how to integrate it all into your work.
✅ The Importance of Hypothesis Testing in Advertising
✅ How Hypothesis Testing Affects the Efficiency of Advertising Campaigns
✅ Creating and Testing New Hypotheses (+ Hypothesis Formation Table)
✅ Tools for Conducting A/B Testing
✅ New Approaches to Advertising
✅ How to Create Unconventional and Memorable Advertisements
In this module you will learn all the secrets of creating a landing page, because it is one of the most important tools in marketing. We'll cover everything from the structure of landing pages, to basic page builders and page settings.
✅ Defining Landing Pages and Their Role in Advertising
✅ The Ideal Landing Page Formula
✅ Unique Selling Proposition: Why Your Product/Service is Better
✅ Data Collection Forms and Elements: Simplifying the Process
✅ Tools for Creating Landing Pages (Wix, Shopify, Squarespace: Overview of Popular Platforms)
✅ Optimization of Landing Pages
✅ Finding a Contractor to Create a Landing Page